The Importance of "Clickable" Photography to Market Your Business

The sooner a business acknowledges photography’s significance within product or service marketing, the quicker a company will see success. Clearly there are many factors that go into a strong inbound marketing strategy, however, photography is not one to be overlooked. It can actually make or break all your marketing efforts. Learn about the importance of "clickable" photography and see if your business passes the test.21422546_l.jpg
Let's face it, many of us are not professional photographer. It’s much more complex than just pointing and shooting. The trained eye of a professional photographer can capture emotion, convey quality, and communicate value. They are capable of capturing a specific message you’d like to portray to your target audience.
Whether you are photo savvy or not, it’s important for every business owner to educate themselves on what it means to use (and have) strong photography. The next step is to take a hard look at what you or your business may be communicating through your photography.

Take a look in the mirror.

An easy method to identifying good photography vs. bad photography can be accomplished by simply learning about yourself. Sometimes it’s as easy as being aware of your own tendencies when it comes to shopping, browsing, viewing posts, or searching online. Ask yourself a few questions:
  • What images grab my attention?
  • What images do I give a quick glance, but keep scrolling?
  • What images have me saying, “I’d never shop from here.”
  • Do these photos make me want to trust this company?  
Ouch. That would be a tough pill to swallow. What company would want to appear untrustworthy? Photography has that sort of power. Scary isn’t it?
Here are some quick solutions you can begin implementing into your business photography:
  1. LIGHTING – There may be brands in which dark photography is acceptable (perhaps you’re in the haunted house industry), but chances are your business would benefit most from well-lit photos. Good lighting can be achieved through white balance and ISO settings 
  2. ANGLES – Try changing up the orientation of your camera to your subject. Shots at different angles can affect the style, by making the subject appear more interesting. Try shooting your subject from above, below, or the side versus straight on.
  3. BACKGROUND – Your choice of where photos are taken have a major influence on how your service or product is received. The background should appear like it was given thought and effort. Don’t just position someone or something and take the photo. There needs to be a sense of consistency that is creatively integrated within your brand’s style guide.
  4. RESOLUTION – Avoid cheap, grainy looking photos shot with your smartphone by investing in a higher resolution point-and-shoot camera. This will help your shots look great on the web!
A couple weeks ago I went LIVE on FB showing an economical way to diminish shadow in your photos when taken with natural daylight - don't mind my four legged little guy, Tobie really wanted to be featured in the *MEOW:

Every photo tells a story.

Like they always say, “A picture is worth a thousand words.” What is your brand’s photography telling customers? Imagery should convey your quality. So go ahead and start inspiring your target audience with better images, to want to know more, and ultimately gain their trust!

Paper & Peony

Paper & Peony
Paper & Peony

So...There you go! I hope this little post can help you to improve the quality of your photos! 
Please share share with friends!

If you have any questions, don't hesitate pop them in the comment section below!
For more inspiration,  follow Paper & Peony on Instagram!


Popular Posts